Average British Weddings, or so Google tells us

When should you start planning your wedding? (according to Google) As the summer wedding season starts for many of us, many people may be wondering about the planning process of the big day and what an average wedding looks like. We have teamed up with Angelic Diamonds, retailers of luxury engagement rings, to analyse Google search data and find out more about the planning process of a British wedding.

‘wedding venues’

When looking at the keyword research over the past 3 years, the peaks in the search volume regarding ‘wedding venues’ occur in the month of January of each year. Often, choosing a wedding venue is at the start of the wedding planning process as a venue can become fully booked more than a year in advance. This suggests that people begin to actively plan their wedding at the start of the year — in 2017, almost 1,500,000 searches were made around wedding venues in January.

The lowest search volume around this term occurs in December (this was 658,800 in 2016). It is likely that this is when people are more focussed on Christmas festivities than wedding planning. Another explanation for this is that couples become engaged over the Christmas period and begin to plan their wedding the month after — the peaks in searches for ‘engagement rings’ can be seen in December each year.

‘wedding florists’

It appears that people begin to choose their wedding flowers in March time. From 2014 to 2017, this is when the greatest peaks were for people searching ‘wedding florists’ (aside from in 2015 when February saw the highest search levels). In 2016, around 1,200,000 people searched for the term — suggesting that deciding on wedding flowers occurs around 2-3 months after they’ve secured a venue.

When it comes to pricing, the average monthly searches over the past year for ‘cheap wedding flowers’ was 720. This was over 70 times more than those who searched for ‘expensive wedding flowers’.

‘wedding invitations’

Similar to the searches for ‘wedding venues’, people search for ‘wedding invitations’ around January — supporting the idea that this when people begin to actively plan the big day. More people are searching for wedding invitations through their mobile in recent years. Between 2016 and 2017, 61.1% of searches for this term were conducted through a mobile, this is almost 20% more than between the years 2014 and 2015. Searches on a tablet however, fell by over 10%, perhaps more people have made the transition to a smartphone since 2014.

Overall, less people are using the internet to search for wedding invitations. Between 2014 and 2015, the number of searches around the term was 90,500 and this fell to 74,000 between 2016 and 2017. This could be explained by the rise in the use of social media for wedding inspiration or the fact that 56% of brides surveyed in 2017 said that they made their own invitations according to Confetti.

‘wedding planners’

According to Google, less people are conducting searches about wedding planners. This could be due to people organising the wedding themselves or with the help of family and friends.

From 2014 to 2017, most people were searching for ‘wedding planners’ in the month of January. In January 2014, around 1,500,000 searches were made around this term and in January 2017 this had fallen by close to 4,000.

Those living in London, Birmingham and Glasgow made the most searches for ‘wedding planners’ between 2016 and 2017. Although these cities are among those with the highest population, Glasgow has around 900,000 less residents than Manchester, yet 0.2% more searches came from the city.

‘wedding dresses’

Overall, it appears that there are more people searching for wedding dresses online than in the past. The searches around this term have risen by around 500,000 between 2014 and 2015. More people are using their phones to search for their perfect dress too — between 2016 and 2017, 66.3% of searches were carried out on a smartphone. Between 2015 and 2014, this figure was 44.6%.

When looking at search volume, around 3 times more searches were made for ‘wedding dresses’ than ‘wedding flowers’. This suggests that people may prefer to visit the florist in person or may be finding out about florists through word of mouth. 

‘wedding rings’

More people are turning to the internet when it comes to searching for wedding rings, search around the term have increased by around 400,000 from 2014 to 2017 — with most of the searches being made in December.

When comparing the search for men and women’s rings, it appears as though people turn to Google more when they are looking for a men’s wedding ring. Over the past year, ‘men’s wedding ring’ was searched for on average 22,200 times per month and ‘wedding rings for women’ was searched for 8,100. Considering the variation of women’s wedding rings compared to men it could be explained by a women’s preference to choose their ring in person.

So, it appears as though the wedding planning process truly gets underway around January — following a surge of engagements across the festive period. More of us are using our phone when choosing a wedding dress and those living in London are more likely to sit back and let someone else deal with the stress of planning the big day!


*This is a sponsored post.*


Wedding planning with Aldi’s wedding range

Royal wedding fever is hitting the country, as Prince Harry and Meghan Markle are set to marry on the 19th May. I cannot begin to tell you how excited I am about this, I love the Royal family and I am very proud to be British. For the wedding I plan to spend the day in front of the TV watching every second possible.

As the excitement builds for the new Royal couple, it also increases the excitement for engaged couples planning their weddings over the coming months and years. Dreaming about having their own Royal Wedding but without the Royal budget.

Weddings can be expensive, often people find it difficult to stick within their original budgets when they start looking into costs. Everyone wants their wedding to be just perfect and have all of those little extras that make it extra special, but it’s these items that can increase the costs. However, Aldi are releasing their very own wedding range just in time for the Royal Wedding. Not only great value for money but also gorgeous.

Aldi’s wedding range

Aldi’s new range will be available to pre-order from Sunday 13th May on line and will be in stores from Thursday 17th May, they will sell out quick so make sure get them while you can.

Aldi have kindly sent me a few items, to give my lovely readers a sneak peak of the gorgeous items that will be available.

Aldi's Wedding Range Wedding Planner

Every organised Bride or Groom needs a wedding planner. When I got married it came within me everywhere, filled with lists of cake makers, dress designers, guests, ideas, colour schemes, little snippets I had cut out of magazines. I still have it now hidden away with the rest of the bits from the wedding that I have kept. I love this little planner that only costs £4.99, and has everything you could possibly want inside it, including a 12 month check list to make sure you don’t miss anything off your list.

So many weddings now use bunting, it’s all those small touches that make weddings memorable, Aldi’s cute bunting is only £2.99, which means you could afford to buy numerous ones to use within your wedding setting.

Stationery for weddings is also important, it’s also something that can increase the costings, one invite alone could set you back £10. Luckily Aldi have produced table place cards and table number at £2.99 a pack. Along with a wedding invitation bundle, that includes, RSVP’s and save the date cards for only £12.99. I love the elegance of these, plus they would suit lots of different wedding themes. 

Having a guest book at weddings continues to be popular, something for you guests to write words of wisdom or congratulations in. They are also lovely things to look back on in the future to bring back fabulous memories about from your big day. Aldi’s gorgeous guess book is only £9.99.

Within the collection you can also find, Mr & Mrs wooden decorations (£3.99), a light box (£8.99), Mr & Mrs Pillow cases (£5.99), fairy lights (£2.99), balloons (£2.99), pom poms (£2.99), confetti (£0.89)  and there is even a fabulous retro looking Polaroid snap instant camera (£79.99) that’s perfect for snapping those fun pictures in the evening. Plus a range of gift bags and tag.

I am really impressed with this gorgeous range of wedding items from Aldi. I think they would be prefect for anyone looking for that rustic, vintage feel to their special day. I’m looking forward to seeing if they bring out anything else for weddings.


*Thank you Aldi for sending me these lovely items to include within my blog post. As always thoughts and opinions are my own.*

Making a splash with Hen Party pool accessories!

Gone are the days when hen parties are a meal out, lots of drinks and a night club. It’s becoming ever more popular to have hen parties abroad, with trips often costing very little extra then a weekend away in the UK. So why wouldn’t you want to head abroad to top up that tan just in time for your Wedding.

A group of your closet girl friends and family members, jetting off somewhere to help you celebrate your upcoming wedding to the person of your dreams. With Spain, the Balearic Islands and the Canaries Islands being the more popular choices as there are so many resorts and the flight times are reasonable, they have become a heaven for hen and stag parties from April through to September.

hen party pool acessories

Jetting off on a hen party means you have to really think about what you pack, it’s not so easy to just pop to the local supermarket if you have forgotten something. Everyone knows, you need to pack too many pairs of shoes, bikinis and outfits for the evenings but it’s all the extras that make a hen party fun.

Hen Party Pool Accessories

I love the idea of a girly trip in the sun, lazing around the pool at the hotel or private villa. Reading books, drinking one too many cocktails, eating the local tapas and just enjoying life. But the pool isn’t just for swimming in. It’s for so much more than that!

Over the last couple of years the fun pool inflatables have become a must have hen party accessory. Cute laylo, unicorns, flamingo inflatable ring, floating cup holders, rubber rings of all shapes and sizes, giant pizza slices that all attach together so everyone has their own slice to lay on. After an evening out on the cocktails, spending a day having fun at the pool is always on the itinerary for a hen party. Why no show off your awesome pool accessories?!

The must have accessories don’t just stop there, round beach towels are everywhere, I have to say I really want one for my holidays this year. Not forgetting the pool side speakers, the beach balls, and the fun novelty hen party items that are seen on most hen parties. The sash for the bride to be, her bridesmaid and the rest of the hen party, little badges, a faux veil for the bride to be, there is so many items to choose from. I know when I have organised a hen party I have always made each person a party bag and filled them with nice little bits, maybe a mini sun lotion, nail polish, fake tan, nail file, pain killers, shots, all sorts of bits and bob to help get the party started and help everyone to settle in to the party mood.

Whatever you do for your hen party, make it one to remember.

What would your must have hen party items be?


*This post was made in collaboration with On Buy. As always thoughts and opinions are my own.*