Are you planning on getting married? The engagement ring you choose for your fiancée will be a symbol of your love and commitment for years to come. The diamond industry knows this, which is why it entices you to spend a fortune on diamond engagement rings.
While quality engagement rings may come at a cost, there’s no reason to pay everything you have. In fact, you can save money by buying diamond engagement rings Brisbane women prefer online.
It’s Cheaper To Buy Your Engagement Ring Online
There is just no way that land-based jewellery stores can compete with online retailers.
However, some people are often hesitant to buy an engagement ring online, despite the impressive savings. We know that diamond buying can be confusing, and there’s a lot to learn, but you can still be taken advantage of in a store than if you purchase a ring online.
When people are ready to buy an engagement ring, they often spend hours online reading up on diamonds and metals and everything that goes into an engagement ring. They learn as much of the ins and outs of buying diamonds as possible. However, when they walk into a store, it’s easy to forget the minor details. You’re facing off against someone incentivised to upsell jewellery, so it’s all pretty scary.
Yet, when you buy a diamond engagement ring online, you have the luxury of doing things at your preferred pace. You can cross-reference sites and resources and check off all those boxes. You can also check out the retailer’s reviews, policies and payment options, all in your own time.
The opposite is true of a land-based store. When you walk into the store, the less desirable a diamond is to you, the more intent the salesperson has to sell it. Of course, the salesperson wants to sell you the most desirable, highest-priced diamond in store, or even the one they just can’t seem to get rid of. Either way, it may not be the one you really want.
There have been countless couples who head off to a store and find a great deal that they snap up right away, only to realise later that they missed out a few important details that turns from a great deal into a horrible one. Think along the lines of strong fluorescence, improper certification that inflates the quality of the diamond, even artificial treatments. Worst of all, many stores make it difficult to return the ring.
Why Online Retailers Offer Better Deals
Overall, online jewellers offer significantly lower prices and even better return policies. They usually cost as much as 50% less than what you’d pay in a brick and mortar store. It makes sense. They don’t have to pay rent, salaries, or even for décor. What’s more, online retailers have fewer inventory expenses. Each diamond brought into a physical store involves stocking and shipping fees, and stores just can’t carry the same kind of volume as an online retailer.
Overall, engagement rings are a great deal cheaper online, for the same amazing quality and standards you’d find at a brick and mortar store.